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| Quote bullinenemyland="bullinenemyland"Think the Bulls brand has a stronger commercial presence than Northern could ever have. Those teams that have re-branded and gone back to tradition did not/have not fully embrace the identities. Wakefield and Hull are recent examples. However at Bradford we did embrace the change and I think dropping it would be a mistake.
What I think it needs is a re-fresh, a spruce up call it what you will. The last owner started this by the new look Bull on the training/leisurewear and I think looking at this would be a good start for the new management team.
That said, they won't have much time before the start of the season. I'd imagine that the shirts are already decided on and this would include the original badge (maybe sponsors too?). Is there really time to get all this changed before the first game of the season?'"
Apparently shirts are already produced and being held by Isc. Luckily club hadn't paid for them yet so they weren't delivered, meaning administrator couldnt sell them off in his mega sale. Problem might be if some of current sponsors who appear on shirt dont want to continue with new entity.
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| I can see there may be an opportunity to tweak or refresh the brand somehow, but I don't think going back to Northern achieves much. If the early superleague debacle of Halifax blue sox shows anything, it's that you create a huge rod for your own back with a moniker that is intrinsically hard to market.
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| Bulls please
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| Quote mat="mat"Apparently shirts are already produced and being held by Isc. Luckily club hadn't paid for them yet so they weren't delivered, meaning administrator couldnt sell them off in his mega sale. Problem might be if some of current sponsors who appear on shirt dont want to continue with new entity.'"
More to the point, would the new owners not wish to re-negotiate a better deal with anyone else, especially as they are not likely to receive any financial gain from a sponsorship that paid up before the administration?
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| Depends on how badly they want to screw over any possibility of future relations with the smattering of rugby league potential sponsors that still exist, and that had been prepared to pay us money in the past, I suppose.
I don't imagine there's a huge queue of virgin sponsors at the gate, with chequebooks.
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| Quote mat="mat"Apparently shirts are already produced and being held by Isc. Luckily club hadn't paid for them yet so they weren't delivered, meaning administrator couldnt sell them off in his mega sale. Problem might be if some of current sponsors who appear on shirt dont want to continue with new entity.'"
I guess they could sell us some little 'iron on', solid black stickers, for just a few pence....or so!
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| Quote Bulliac="Bulliac"I guess they could sell us some little 'iron on', solid black stickers, for just a few pence....or so!'"
need to come up with a tacky tagline to put one them. Bullieve 2 maybe
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| Quote mat="mat"need to come up with a tacky tagline to put one them. Bullieve 2 maybe'"
Or I'll Bullieve anything, perhaps? 
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| Quote Bulliac="Bulliac"Or I'll Bullieve anything, perhaps?
'"
I'll Bullieve it when I see it
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| This a no-brainer question.
Bulls is by far the name associated with the modern game.
I'm well over 40 and still have my lucky Bradford Northern scarf.
The answer is simple;
THE NORTHERN BULLS
Take Bradford out of the title and you immediately attract a wider audience
(Like Radio Leeds did with their unsuccessful and misleading "West Yorkshire Sport"icon_wink.gif
The Northern Bulls title could attract fans from all over the North (that are not yet into RL).
Northern can also be interpreted as Northern Hemisphere - remember how many Bulls players have pulled on an England/Scotland/Ireland/Wales/GB shirt.
It could also open up a marketing opportunity for a Southern Bulls side if some rich southerner wants to pay us ££££'s to use the name.
You heard it here first - Our new brand name is The Northern Bulls
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| We could open a sister club if it went well, the Southern Jessies
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| Quote Smack him Jimmy="Smack him Jimmy"This a no-brainer question.
Bulls is by far the name associated with the modern game.
I'm well over 40 and still have my lucky Bradford Northern scarf.
The answer is simple;
THE NORTHERN BULLS
Take Bradford out of the title and you immediately attract a wider audience
(Like Radio Leeds did with their unsuccessful and misleading "West Yorkshire Sport"icon_wink.gif
The Northern Bulls title could attract fans from all over the North (that are not yet into RL).
Northern can also be interpreted as Northern Hemisphere - remember how many Bulls players have pulled on an England/Scotland/Ireland/Wales/GB shirt.
It could also open up a marketing opportunity for a Southern Bulls side if some rich southerner wants to pay us ££££'s to use the name.
You heard it here first - Our new brand name is The Northern Bulls'"
Northern Bulls was the name of a South African RU Club before they became the Blue Bulls and I put the Northern Bulls name forward in a post a few years back but it didn't garner much interest! 
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